This post was inspired and sponsored by Domain.ME, the provider of the personal domains that end in .ME. As a company, they aim to promote thought leadership to the tech world. All thoughts and opinions are my own.
When you started blogging, you probably just did one thing. For me, I owned one URL (this one!) and just wrote here.
Soon I started branching out. I write for other sites, I started other websites that weren’t necessarily blogs, I speak at events, I helped run a few conferences, I run a community, and I consult with brands. Friends who were “just” bloggers are now also creating courses, products, and books.
We aren’t :shudder: Mommy Bloggers, we are business owners, and there can be a hundred different parts to our companies.
The problem is, can you represent that on your main site? On every site? Very often it’s not a good fit to sell your book about finance on your blog about toys. You might not want to talk about your SEO services on your recipe blog.
Still, you need somewhere that rounds up everything you do. Professional networking sites limit how you present yourself, especially if you are a creator. 500 characters of text may not give you an opportunity to shine.
When you do a hundred different things as part of your hustle, a content hub can help you showcase the one thing they all have in common: you!
Pull together your hundred digital destinations: your blogs, social media accounts, media kits, and business ventures to live all in one place.
Right now I’m working with Domain.ME to build a content hub on AnneJParris.ME. This site will highlight all my different ventures in one place. It’s like pulling together all my “About Me” pages in a way that shows the full picture of my personal brand.
Now I’ll have a platform to collect my work in a way that makes sense. I plan on keeping the site updated with my social media accounts, places I’m published beyond my blog, speaking events, and brand partnerships. I’ll have one site address on my business cards to give potential clients the full picture of what I’ve done and what I have to offer.
I’m using my name as the URL for my content hub as a way to help people find me and the best of what I have to offer. Eventually when my name is searched for online, I want my hub site to show up first. Now I have a showstopping website that reflects of the best of me and can act as a portal for my products and services. As my digital footprint grows, I can curate the very best in a place that gets seen.
Track Wins for ME
Working from home can be thankless. There’s no company retreat, unless taking my laptop to a coffee shop counts. Every day it’s just me in yoga pants and a Star Wars t-shirt tapping away while my Pomeranian barks at squirrels. The solo grind to wear you down. Updating my hub site will give me a place to track and celebrate my achievements and completed projects. If I need a pick-me-up, checking my hub site will remind me why I do what I do.
A Domain.ME hub can be an essential tool for a multi-faceted influencer like today’s blogger. I’m using a .ME domain name as a fun and memorable way to highlight my personal brand.
laptopFor you, it can be a way to find new customers and readers while building your name recognition. You can be you, and not the blogonym you picked before you knew the direction your online business would take you.
Domain.ME is a domain name provider that allows anyone to create a unique, safe identity online with a domain ending in .ME. I’m using my name, but you can certainly use anything that best reflects you and what you do.